While I want one of the major conflicts of this new campaign world to be the conflict of Good vs. Good/Neutral vs. Good/Neutral vs. Neutral, there is one Neutral vs. Evil that will at least be in the background.
For longer than written history, Eilifur’s teachings have focused on rites that prepare the soul to travel the River Styx without being fished by Devils or Demons; to prepare the soul to know the path so that if it encounters nonconsensual necromancy that rips away its animus, cogis, or magus (parts of the soul), then upon that part’s return the soul will not go careening off-course into Hell or the Abyss; that if the soul can travel in this way for 200 years, it will reach the Verden Gate and be suffused throughout the world, a part of all living things. For untold ages, these were indeed the only three paths for the dead… become a devil, become a demon, or get lucky and suffuse the world.
What happens then, when there are new options? When Eilifur’s egg was separated from the Soul Anvil, the River Styx began again its multidirectional flow, able to carry souls along paths that lead past realms more pleasant than Hell or the Abyss. Realms where the soul might be born anew as a celestial being, or even a non-devil, non-demon fiend.
Eilifur’s Divine Goal is for souls to travel the River Styx and arrive at an appropriate destination. For most, this is still the Verden Gate, but now there are many more ways to leave the River, say, by hearing the call to hunt as a celestial predator on the Infinite Wilds of the Beastlands, or the heavens of Mt. Celestia, depending on the mortal’s proclivity for chaos or law. A truly aligned soul will find the call to be impossible to ignore, and Eilifur will delight in that soul joining the appropriate realm.
However, new options require new rites, and the citizens of Verden, all of whom at some point paid attention to the old rites, are not so sure about this new take on Death. After all, why the sudden change?
This has been accelerated by a trickster devil who has seized an opportunity within the confusion to call himself Eilifur and is attempting to control the Rites of Death that are practiced. He has labeled the true, draconic, Eilifur to be a heretic who espouses a false religion. By capitalizing on the comfort of the old teachings and biasing his followers toward slightly evil, lawful acts, he seeks to guide their souls upon death to the path of the River Styx that leads by the Nine Hells, so that devils may continue to fill their quotas by fishing for souls.
(The exact identity of this devil will almost certainly be some surviving devil that the party meets in hell in our current campaign)